WordPress Blogs

All of our blogs are run on WordPress. WordPress is currently the preferred blogging platform for all of the big names in business.

Because WordPress is so popular, you have the added value of having a thriving community of people who develop both themes and plugins, free for people like us to use.

Having a blog allows you to utilise attraction marketing methods of teaching your customers about your products, services or opportunities before they buy from you.

This allows you to automatically engage with people who are actively seeking your services on the internet.

The primary function of your blog is to serve as a relationship development tool.

Building and developing relationships is a crucial part of business and we help you to use the internet to do it.

Search Engine Optimisation

WordPress comes out the box fighting to get you onto the search engines, we give it the best fighting chance by installing the All in One SEO plugin onto your blog as standard.

We create a custom permalink structure for your website and optimise the different pages on your blog. It’s this attention to detail that makes our blogs stand out against our competitors and ensures you get the best results by using our services.

We utilise the SEO plugin, allowing us to change the META data for each individual post when posting to your blog (if you require that we manage your blog for you).

This ensures each and every page on your blog is search engine optimised.

We’ll also submit a sitemap of your blog to Google so that they can easily “crawl” your site, giving you a better chance of showing up in the organic search engine results.

Themes

The theme of your site is very important. You can use it to reflect your personality, or to showcase your work so selecting the correct theme is essential.

You have three options when it comes to picking a theme for your site. The WordPress default theme or one of the themes available from the WordPress theme library comes included in the cost.

Premium Themes from somewhere like ThemeForest or WooThemes. The cost to have a Premium theme varies and depends on how much bespoke work we have to do (i.e. sliders etc.) but the results will be far more professional.

We would say choose the premium option if you want this to be your business website.

Bespoke Themes if you want a WordPress theme designing from the ground up then this would be your option. We build really cool blogs for a diverse spectrum of needs.

Functionality

Having great functionality on a blog allows you to reach your targets. In the initial consultation where we discuss your needs, we’ll establish what it is that you need to achieve. We’ll then be able to tailor the functionality of your blog to suit those needs and help you achieve your goals.

Making your content easy to share allows you to bring more people in virally. Social Media integration allows you to “lock” people into your sales funnel.

Aside from helping you build your community, we’ll also ensure your site is easy to navigate and your content is easy to find, giving you the best possible chance at making a great impression to the people who read your blog.

We create the about page, and install a contact form onto your blog allowing you to get people emailing you, rather than the other way round.

Functionality

With Disqus, comments become more like live discussions with realtime posting and updating. By offering a faster, more intuitive experience, Disqus is everyone’s favorite way to comment.

Disqus comments are fully integration with Facebook, Twitter, and more. Let people login, comment, and share using social services they already use and love.

The community box gives you a quick way to show off what your community is made up of. The community box gives everyone a summary view of the activity and people participating on the site.

Disqus reaches 200 million people every month across half a million websites and communities on the web. We keep the conversations lively by connecting your audience with the millions of others already on Disqus.

We create your account and install the Disqus comments system onto your blog. This means you can log into Disqus.com to monitor the comment activity on your blog.

Social Media Integration

Having the ability to easily share your content is essential for viral growth on the internet. We will setup the automatic syndication of your content out to your Facebook, Twitter and LinkedIn.

We integrate our blogs with the same Social Media integration that they have over at Mashable which is the leading Social Media authority on the internet today.

We will place a “like” button at the bottom of all of your posts, allowing people to “like” your fanpage without even having to go on Facebook.

Now whenever you update your blog, all of your social media will automatically be updated with links leading back to your blog and all the people who have liked your fanpage will also be notified.

A lot of people (even bloggers) do this sort of thing manually. We’re all about functionality and gaining the most out of the time we invest into our projects and ensuring our clients do the same.

Analytics

Google Analytics is a very powerful tool for when it comes to analysing the usage of your blog. StatCounter is another vital tool for you to utilise which is very similar to Google analytics but it gives real time results.

Using these two services in combination will give you the ability to see how long people were on your site and where they came from. You’ll be able to see what’s working and what isn’t.

We understand how important it is to be monitoring your blog and seeing what’s working for you, that’s why we feel that our clients would benefit greatly from the data they collect through using Google Analytics and StatCounter.

We’ll sign you up, send you the log in information and begin your campaigns on day 1. That way you’ll be able to monitor your results from the beginning.

When it comes to blogging, we’ve got everything covered. Our aim in this business is to help a lot of people, help a lot of people.