Excited shopaholics are splashing the cash early ahead of Black Friday, with bargain hunters expected to spend £13.4 million per minute. Already, a pop-up Amazon shop which promised to deliver the online giant’s biggest deals until Sunday has attracted huge crowds (left). Images emerged on social media of people queuing up down the street in Shoreditch, London. With high street and online retailers already slashing prices, shoppers are already beginning to fill their baskets and are set to spend a further £8.29 billion over the four-day sales weekend. Social media is awash with memes and tweets from customers flaunting their purchases before Black Friday is even upon us.

Many already joked they had spent their hard earned cash ahead of the Christmas sales. Elsewhere, London’s Oxford Street was packed with shoppers armed with bags of festive gifts (right top and bottom) despite sales not officially beginning for hours. Black Friday tomorrow and sales are set to reach fever pitch on Cyber Monday as Brits splurge almost £2.96 billion on last-minute bargains at the end of the savings weekend. A spokesman for Westfield – the biggest shopping centre in Europe following a £600million expansion – told MailOnline some 850,000 shoppers went to the centres in London over last year’s Black Friday, with similar figures expected this year.

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