Women will go far in their quest for the ‘perfect’ vagina. Cultural pressure and subpar education mean many believe there’s something ‘abnormal’ about theirs, leading them to undergo procedures that pose a serious risk to their health. Now, many are using lasers to change the colour of their vulva, the external opening of the vagina.It’s perfectly normal for the skin around the vulva, including the outer lips (labia) and clitoris, to be slightly darker than the rest of a person’s skin due to hormone changes during puberty. Nevertheless, vaginal lightening, or bleaching, appears to be gaining traction, and new treatments are popping up and being marketed to women in the UK.

PHOTOGRAPHED BY RUBY WOODHOUSE.

Women will go far in their quest for the ‘perfect’ vagina. Cultural pressure and subpar education mean many believe there’s something ‘abnormal’ about theirs, leading them to undergo procedures that pose a serious risk to their health. Now, many are using lasers to change the colour of their vulva, the external opening of the vagina.It’s perfectly normal for the skin around the vulva, including the outer lips (labia) and clitoris, to be slightly darker than the rest of a person’s skin due to hormone changes during puberty.

Nevertheless, vaginal lightening, or bleaching, appears to be gaining traction, and new treatments are popping up and being marketed to women in the UK.

Controversial skin lightening creams have long been (and continue to be) used by women in colourist societies that favour lighter skin tones, and now their use on women’s private parts is becoming increasingly destigmatised. Cult makeup brand Huda Beauty saw fit to publish a series of “DIY vagina lightening hacks” in a blogpost earlier this year; and a cursory Google search brings up countless affordable products available to buy for the purpose, which involve chemically bleaching the sensitive area

Now, laser lightening treatments are available to help women deal with the so-called issue. An increasing number of private clinics in the UK are offering “intimate skin whitening” procedures (known, less euphemistically, as “vagina bleaching”) to permanently remove darker coloured tissue in the area. These treatments can cost around £500 for a 10-minute session, with many clinics promising a “short” recovery period and no scarring.The cavalier way they’re being marketed is enough to make any woman feel insecure and even negligent for not getting it done. 

A recent article in The Sun (with the frankly unbelievable headline: “I tried vaginal bleaching on my lunch break as a treat for my boyfriend… and the sex afterwards was incredible”) espoused the benefits of laser bleaching for a woman’s sex life.”With age, skin in your intimate area darkens and becomes more textured and prune-like. But this procedure helps to reverse that, leaving it soft and pink. It’s the ultimate makeover for mums,” wrote 31-year-old Tracy Kiss.

She was pleased with her “noticeably ‘plumper’ looking” vulva which, she concluded, “looks younger because it’s lighter and smoother”. (The problematic assumption being that a vulva must be childlike and devoid of melanin to be sexually attractive.) Some clinics are even using before-and-after photos on their websites to showcase the “impressive” results and highlight the ease with which the procedure can be carried out.

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One thought on “Women Should Not Bleach Their Vagina

  1. what are your viewing figures for this article.

    in my humble opinion, blog factory should not feature articles of this nature. Are you a tabloid catering to the village idiot. Or are you trying to position an alternative view to the Main Stream Media….?

    If you tell me the article was a roaring success then I will of course retract the above.

    Like

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