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A big reason why the sentiment for the Airbus A330neo was quite negative was because Airbus lost key sales campaigns for the aircraft in 2018. Airbus went head-to-head with Boeing to win orders from United Airlines (UAL), Hawaiian Airlines (HA) and American Airlines. All of these airlines already operate the Airbus A330ceo (current engine option), so there was definitely something to win there.

With United Airlines and American Airlines, Boeing had the big advantage that it already introduced the Dreamliner in the fleet of these airlines. So an order for the Airbus A330neo would mean that a new aircraft type would be introduced and more importantly a new propulsion system. With Hawaiian Airlines the big blow to Airbus was that it lost what was at that time the sole customer for the Airbus A330-800. Reality, however, is that especially in the campaigns with American Airlines and…

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