• European Union for its third breach of EU antitrust rules in three years.
  • European Competition Commissioner Margrethe Vestager said the latest fine was for “illegal practices in search advertising brokering to cement its dominant market position.”
  • Google’s EU fines since 2017 now total $9.4 billion.

Google has been punished with a third fine by the European Union in three years.

The Alphabet-owned company was fined €1.49 billion, or $1.7 billion, on Wednesday by European Competition Commissioner Margrethe Vestager over what she said were anticompetitive practices related to its AdSense advertising service.

Vestager announced the fine in a tweet. She said Google was being punished for “illegal practices in search advertising brokering to cement its dominant market position.” She added: “They shouldn’t do that — it denied consumers choice, innovative products, and fair prices.”

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